Case Studies           
                                                    Case #1:   Nobody Cares!
                                                    Case #2:   The Overgrown Teenager
                                                    Case #3:   The Great Launch
                                                                                                                 
    The Great Launch                      Engineering/Marketing/Sales

    Challenge:
    The fast growing business unit of a multi-billion storage leader was to launch in retail its
    first branded storage solution platform. Hardware engineering, software engineering,
    product marketing, corporate marketing, local sales teams, and customer service centers
    were contemplating a completely new species of product launch, just a few months away.

    Actions:
    1.  Mapped processes and identified key gaps:
    a. Critical engineering/product marketing alignment
    b. Critical product/corporate marketing alignment, including support and regions
    2.  Proposed solution (mapped existing processes, then new processes including roles and
    responsibilities, communication platforms and Workflow management)
    3.  Aligned teams and implemented with focus on execution and communication

    Results:
  •   Integrated launch met Back-To-School launch deadline, maximizing retail season
  •   Geographies launched 3 weeks after US launch (vs traditional 6-8 weeks delay)
  •   Coordinated launch captured 70% of retail share in first quarter of ramp
differentiation
sales traction
channel expansion
marketable products
j.d.savelli & associates
MARKETING ALIGNMENT FOR HIGH TECH GROWTH
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