Case Studies           
                                                    Case #1:   Nobody Cares!
                                                    Case #2:   The Overgrown Teenager
                                                    Case #3:   The Great Launch
                                                                                                                    
    The Overgrown Teenager         Marketing Alignment

    Challenge:
    After years of organic growth, the industry leader in digital audio production was
    experiencing serious process issues with its 40-people marketing department. Marketing
    deliverables (campaigns, collateral) were beginning to slip, employee turnover was
    increasing, and creative chaos reigned.

    Actions:
    1.  Mapped processes and identified root causes:
    a. Communication overload and lack of strategic/tactical linkages
    b. Workflow tracking issues (excel-based management)
    c. Unclear roles and responsibilities (revisions, decision-making process)
    2.  Proposed solution (mapped existing processes, then new processes including roles and
    responsibilities, communication platforms and work flow management software)
    3.  Run pilot and implemented new processes

    Results:
  •   Stabilization of employee turnover
  •   Sustainable high output (50+ marketing launches per year), and on schedule
differentiation
sales traction
channel expansion
marketable products
j.d.savelli & associates
MARKETING ALIGNMENT FOR HIGH TECH GROWTH
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